into the Amazon demand-side platform (DSP), display offering, Sponsored Display, continues to wane. Sponsored Display spending declined 34% year over year, the fourth straight quarter of double-digit declines, as clicks rose 29% and 2026, up from 40% in Q4 2025 and 39% in the quarter prior to that. With strong targeting and measurement capabilities, the Amazon advertisers, including both those that sell inventory that isn't available elsewhere, year in Q1 2026, the fastest growth in nearly half a decade for Tinuiti advertisers. Impressions jumped 14%, while pricing rose 24% as brands lapped a weak year-ago comparison. CPM fell