Key Audience Personas Among Digital Wallet Users by Market
2026-07-13 08:30:00
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re and Google Play, excluding pre-installs, re-dow Among the Top 5 Digital Wallet Apps by Downloads, 2025 Emerging markets tended to have significantly younger digital wallet audiences. India and Asia, and South Korea. Flexible Payers also appeared prominently across multiple markets, Southeast Asia remained heavily skewed toward users under 35, who accounted for roughly three- quarters of wallet users in Indonesia and more than two-thirds in India and Thailand. By comparison, adoption in South Korea and Japan was distributed more evenly across age groups, suggesting digital wallets have achieved broader penetration across the population.
re and Google Play, excluding pre-installs, re-dow Among the Top 5 Digital Wallet Apps by Downloads, 2025 Emerging markets tended to have significantly younger digital wallet audiences. India and Asia, and South Korea. Flexible Payers also appeared prominently across multiple markets, Southeast Asia remained heavily skewed toward users under 35, who accounted for roughly three- quarters of wallet users in Indonesia and more than two-thirds in India and Thailand. By comparison, adoption in South Korea and Japan was distributed more evenly across age groups, suggesting digital wallets have achieved broader penetration across the population.
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