media and more about wider frustrations with elites. Deep distrust of traditional media has created a vacuum for creators to fill, with live streams and short video output on Facebook, TikTok,Instagram, and France's most influential news creator, producing short-form explainers helped to amplify voices of protesters, especially rural and indigenous communities, and challenge perceived bias in the mainstream media. their content trustworthy when compared with mainstream media. In France, our data show how 18-24s see news creators as not just more entertaining than mainstream media, but also easier to understand, more authentic, more knowledgeable, and more trustworthy. The contrast with the wider population could not allmst==ga=d Note:* indicates an English-speaking ratherthan a nationally representative sample. In a number of countries, we find significant elements of news new approach to storytelling and politics. In France, HugoDécrypte - real name Hugo Travers - has become the single most important news source for younger audiences. He many people as historic news brands such as TFi and Le Figaro. His issues into short, accessible formats, combining clarity with a neutral, explanatory tone. Around him sits a layer of creator-led brands such as Brut and Konbini, which produce social-first video journalism designed for platforms. YouTuber Guillaume Pley has also created a breakout hit with Legend, a popular long-form interview, while young journalists focused on the environment, such as Hugo Clément, also strike a chord. News-adjacent influencers such as Squeezie, a popular gamer, complete the list. Q_Creators4_2026_2. Comparing content from news creators or news influencers with traditional hews brands and outlets, would you saythat news creators or news influencers are more orless ofthe
media and more about wider frustrations with elites. Deep distrust of traditional media has created a vacuum for creators to fill, with live streams and short video output on Facebook, TikTok,Instagram, and France's most influential news creator, producing short-form explainers helped to amplify voices of protesters, especially rural and indigenous communities, and challenge perceived bias in the mainstream media. their content trustworthy when compared with mainstream media. In France, our data show how 18-24s see news creators as not just more entertaining than mainstream media, but also easier to understand, more authentic, more knowledgeable, and more trustworthy. The contrast with the wider population could not allmst==ga=d Note:* indicates an English-speaking ratherthan a nationally representative sample. In a number of countries, we find significant elements of news new approach to storytelling and politics. In France, HugoDécrypte - real name Hugo Travers - has become the single most important news source for younger audiences. He many people as historic news brands such as TFi and Le Figaro. His issues into short, accessible formats, combining clarity with a neutral, explanatory tone. Around him sits a layer of creator-led brands such as Brut and Konbini, which produce social-first video journalism designed for platforms. YouTuber Guillaume Pley has also created a breakout hit with Legend, a popular long-form interview, while young journalists focused on the environment, such as Hugo Clément, also strike a chord. News-adjacent influencers such as Squeezie, a popular gamer, complete the list. Q_Creators4_2026_2. Comparing content from news creators or news influencers with traditional hews brands and outlets, would you saythat news creators or news influencers are more orless ofthe
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