The legal market comprises of a small number of brands, including Nyala, Nyala Premium, Winston, Delight, LD, Elleni and Gissila. Some of the product offering. Nyala holds a dominant share of the legal market Brands like Winston retail at higher price points. More affordable brands during the period under investigation included Delight, Elleni and Gissila, although these have been discontinued. Nyala, meanwhile, has typically retailed around the median price point. Regardless, the weighted average legal retail price4 increased by 51%5 59% in 2024 followed by a further 80% increase during 2025 YTD. following excise hikes. It also seems as if producers are having to pass after the adoption of the new mixed excise regime. YTD following the increase in the fixed excise rate. The legal retail price was weighted based on the volumes sold of each brand. Retail prices were provided by NTE for the 2021 - 2025 YTD period. To calculate the retail price increase in 2020, the retail prices for 2019-20 were estimated by using the distribution and retail margins for 2021 and adding those to the factory gate prices (provided by NTE) in 2019 and 2020. A survey conducted by CTFK (2021) reported a mean stick price for Nyala of ETB1.22 which equates to ETB24.4 per pack, slightly lower than this study's estimate in 2019.