5. Societal attitudes, affiliations and self-perceptions Women see entrepreneurship as a more desirable career choice than men. 47% of women are in favor of it, compared to 37% of men. This could suggest that women see more potential or value in entrepreneurial endeavors or feel more encouraged to pursue them. In terms of prestige, 43% of women associate high status with entrepreneurship compared to 33% of men, suggesting that women see a stronger link between entrepreneurship and social Media attention appears to have a greater influence on women, with 40% admitting this compared to only 29% of men. This difference could reflect the influence of media coverage Interestingly, more men (28%) than women (24%) believe that starting a business is easy. Overall, the data suggest that women in Ukraine are more positive about the attractiveness and status associated with entrepreneurship, while men are slightly more optimistic about the ease of starting a business. The higher percentage of women attracting media attention also