tors have historically played in the market, and current trend of declining retail investment, Thailand would need to risky for personal goals (42% ranked as one of their top 3 reasons). The second biggest theme of barriers is a lack of understanding of investments, products to buy and platforms understanding about these investment instruments, followed by not knowing which platform to use (18%), and not Finally, concerns about insider trading (32%) and feeling disadvantaged by high-frequency trading (35%) are also significant, paired with risk perception as the most selected reason, there does appear to be a trust issue in the