Apple (brand value up 6% to USD607.6 billion) brand. While hardware growth remains moderate, the services. Expansion in advertising, cloud services, and the App Store supports overall performance, while steady demand across the Americas, Europe, and Asia Pacific reinforces Apple's global scale and resilience. Microsoft ranks second, recording a 23% increase in brand value to USD565.2 billion. Performance focused portfolio, with cloud services, subscriptions, revenue. Microsoft's expanding role in enterprise perceptions of reliability and long-term relevance. Google (brand value up 5% to USD433.1 billion) remains the third most valuable brand globally. Strength across search, advertising, and cloud services underpins its position, while continued investment central role within the digital economy. The brand Amazon ranks fourth in the US 500, brand value up 4% to USD369.9 billion. While Amazon Web such as Microsoft Azure and Google Cloud, recent results indicate renewed momentum, with 20% cloud revenue growth and a 24% surge in digital advertising. performance, while increased investment in Al At number five, NVIDIA recorded a 110% increase in brand value to USD184.3 billion. Exceptional demand for Al infrastructure drives the brand's rapid growth, center solutions. Strong global orders and continued reinforce the pricing power and market dominance. spot, supported by improved financial results in 2025. U.S. and international operations. Strong operational