On average, fundraising email generated a click-through rate of 0.59% and a response rate of 0.05%. Nonprofits received $54 in revenue for every 1,0oo fundraising emails sent, a 4% Email revenue per l,0oo fundraising emails sent sense of what to expect. A nonprofit sending a fundraising email to an audience of 10o,0o0 recipients saw about 50 donations on average and revenue of about $5,400. That's the average, and does not reflect the reality of segmented). Public Media nonprofits in 2025 saw $309 in handy way to compare your performance to peer organizations, but the numbers that matter most are your own. of magnitude higher than for fundraising messages, which
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