Breakdown of AVOD Live TV Consumption by Channel Type

In Q4 2025, the adoption of Amazon Prime's AVOD/FAST service grew significantly year-over-year, reflecting a successful rebranding of Freevee. In total, however, 70.0% of respondents noted watching free AVOD/FAST services (compared to 65.2% YOY), with 71.5% of that population using these services primarily to watch free live TV/FAST channels (compared to 73.8% in Q4 2O24). During Q4, FAST users noted watching an average of 7.5 channels (an increase of over 2 channels YOY) and 66.1% of all AVOD/FAST users noted that FAST remains the primary way they watch live TV (compared to 64.3% YoY). primetime, with 16.1% of AVOD/FAST content