drink beer more than once a week, the same number as in our 2025 report. However, there once a week. It is also worth noting that a 25-34-year-olds say they drink beer weekly. compared to 8% last year. A positive sign in drinkers, although there has actually been a than once a week of -2% to 26% this year. Elsewhere, in the older age categories there 35-44-year-olds and the over 55s. This is slightly concerning, given numbers in the 55+ category had remained steady for some years, regular beer drinkers, may well reflect the branding on attracting the next generation. *NOTE: This is based on a small sample size.