Survey responses show that events teams, central meetings are to business life, but it introduces complexity. Decisions involve several stakeholders, standards can differ by function or region, and data may sit in reflecting shared ownership across teams. Strategic frameworks help bring coherence. Looking across a full events calendar changes the conversation. It highlights where teams are competing for the same delegates, venues or speakers, and where buying decisions could be aligned. benefits in cost control, attendance and internal coordination. Henry Jones, FCM M&E, Global Head of Marketing