wo distinct groups respond to the GSs. We technology per se. Rather, Group A supports new something about how ideas spread in L&D. ideas, while Group B is more cautious towards them. In 2020, Al had been on the survey for four years, In the past, the smaller group, Group A, came to the survey early, in response to social media posts, and was falling out of favour. As a new idea that while the larger group, Group B, almost always hadn't yet proven itself, it was ranked almost identically by Groups A and B in 2020. In 2026, reached the survey later, by clicking links in emails. however, it is still seen as an exciting new thing, and When we noticed this in 2019, we differentiated email or social media. Since then, however, such tracking has become more complicated. In 2026, there were 50 different URLs to take the survey. exciting, new option in 2020, and so favoured by Group A, but falling in 2026 and so treated with year? The 2025 survey was the first year we with discussions around L&D. Because they are collected emails, so 2026 is our first year of seeing frequently online, they are more likely to see the survey sooner, and to want to share their opinions. differently. They do, and their approaches match those of Group A and Group B, identified in 2019. If Group A's enthusiasm for new ideas is contagious, will later support. And if Group B supports an idea, it may in turn be adopted more widely by L&D. We do not yet have the data to explore this, but now B ranks established technologies more highly - see, groups, we will watch this closely in the future. for example, Micro learning in the green cells. Donald H Taylor, L&D Global Sentiment Survey 2026