ROl remains the dominant metric year over year, creasingly recognized as strategic KPls. | Source: ting. ROl is no longer just financial; it's cultural. creativity meets conversion, and where culture, tion, foster trust, and sustain loyalty. challenges: limited in-house expertise, slow and processes - 40% cite this as a major barrier, pre- costly internal processes, and a lack of proprietary and analysis at the pace and scale needed. ning and research capabilities, making it the top human and technological alignment, connecting