IF growth tracks the market, while commercial sport drives faster, year-round growth. IFs have, over the past decade, delivered average audience growth of around +13% per year, only slightly ahead of the relevance. Paris 2024 provided a global cultural moment for By comparison, leading global commercial sports properties consistently outperforming both IFs and the wider market. relying on periodic global peaks. As global social media growth continues to slow, the opportunity for IFs is becoming
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