The outlook for meetings and events in 2026 remains positive. Around 92% of respondents expect budgets to be the same or higher than last year. While 35% expect an increase of more than 10%. That confidence comes with clearer expectations. Leaders want better visibility of value and risk. They want to understand what they are investing in and how success will be measured. discipline and control. Investment is there, it's just combined with higher standards and closer oversight.
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