and still growing. Total online retail now-mature market. Projections remain commerce rising by 7-8% CAGR by 2028. In trillion KRW in 2024 (around US$215 billion), short, the pie is large and getting larger, retail sales, and cementing Korea's status as #40 trillion KRW (US$28 billion) in sales. Close on its heels is Naver Shopping, the e- commerce arm of Korea's top search portal,
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