Figure 3: Zero Km Average Car Prices, 250-350k range (in R$)
In 2023, BYD and GWM entered the Brazilian market, introducing advanced technology at competitive prices to local consumers. In November 2023, GwM Haval entered the Bz market with its H6 HEV priced at R$214k, leading to a shift in the competitive landscape for this category of vehicles. This move prompted competitors like BYD to respond by offering a R$40k discount on its Song Plus, priced at R$229k, which subsequently affected legacy OEMs such as Jeep, Renault, segment, including the Commander and Compass, by approximately 10%, or lost market, such as the case of the Toyota Corolla, Renault Duster and Volkswagen T pressure from Chinese models, about -5% in nominal terms. competition from the Chinese entrants from 2022-2025, either being forced to cut down on prices, accept the loss of market share or try to reposition into another market. Either way, this effect leads to a market with lower priced brand new cars, market in 2026 that have been announced, we would see a scenario where Chinese cars are more prevalent in the market and brand new prices are forced down. This consequence), and a higher presence of Hybrid and Electric cars that depreciate Renegade, resulting in smaller price reductions of around 5%. The effect seems similar to the 150-250k range, about -5% decrease. However, only looking at the