易车：如何审视比亚迪的“全民智驾攻势”-购车决策洞察报告之智驾篇（2025版）（英文版）（28页）.pdf

1、Insights on Car PurchaseDesicion Smart Driving(2025)TengYi Research InstituteExamining BYDs“Smart Driving for AllOffensive”AuthorsDirector/Chief ALijun ZhouIndustry AYing GaoIndustry ABenya ShiAs of early 2025,the controversy surrounding the concept of smart driving remained significant.Some people

2、believe that the term“smart driving”is simply a marketing gimmick because“smart”could mean a lot more than just technology and is a loose term that lacks rigor.From a technology perspective,smart driving mainly covers specific functions such as assisted driving and HMI.These functions have been some

3、what popularized in the past,so the concept of smart driving is really something thats not disruptive,but rather optimized and integrated.There is more diversion in terms of technology roadmap:where some may prefer the use of LiDARs and emphasize complex road conditions in China and others may prefe

4、r a vision-only approach and emphasize practicality when it comes to sensor suites.Similar diversion exists in terms of vehicle planning and control;Desire for smart driving:buyer preference on vehicles ability to achieve safer,more convenient and more comfortable driving through hardware/software s

5、uch as high-def sensor,algorithm and computeWhile debate continues in terms of technology maturation and choosing one roadmap over another,what matters at the end of the day is the improvement in user experience in areas such as safety and comfort.TengYi Research Institute primarily conducts consume

6、r research and does not have the wherewithal to debate about the right or wrong technology roadmap nor are we qualified to critique technology matura-tion.Therefore,we will focus on defining smart driving in terms of three key words associated with user experience:safety,comfort and convenience.Thou