SLD：2025年商业趋势洞察报告：品牌应对策略（英文版）（47页）.pdf

1、2025TRENDREPORTTREND 1REDEFINING VALUEThe cost of living has become a crisis,and has redefined value as a result.What will come next and what does it mean for brands?DESCRIPTION:Loyalty programs are becoming increasingly fragmented,with companies prioritizing their own to drive hyper-personalized of

2、ferings and greater rewards.CONTEXT:Brands like Walmart have started integrating more into their loyalty program with paid subscriptions offering online pet care,travel packages,special fuel pricing,and more.More brands have taken notice of changing consumer preferences and have started moving over

3、to create their own loyalty programs rather than solely relying on third-party programs.IMPLICATIONS FOR BRANDS:Brands with individual loyalty programs will have the opportunity to better personalize the shopping experience and provide more benefits with tiered programs.Increased focus on loyalty pr

4、ograms will offer more customer data than ever before,influencing brand directions and consumer behavior.SHIFTING LOYALTY PROGRAMS5Member PricingCustomized Product LinesSkip The LinesOTHER BEST IN CLASS LOYALTY PROGRAM OFFERINGSImage:ShutterstockImage:ShutterstockImage:ShutterstockDESCRIPTION:Value

5、has become an important part of the everyday shopping experience-from the rise of value chains to the frequency of resale.CONTEXT:In Canada,Dollarama has been named as one of the top brands in the country for the first time,while brands like Loblaws have even started opening value-based“No-Name”loca

6、tions that promised lower prices for customers searching for value.While the desire for value isnt new,the ways in which consumers are looking for it are and will likely increase in frequency as costs continue to surge.IMPLICATIONS FOR BRANDS:Consumers dont want to settle for less and will continue