蒙迪集团&RetailX：2025电商趋势报告：可持续发展及其对产品包装和在线购物选择的影响（英文版）（38页）.pdf

1、Mondi Group eCommerce trend report:Sustainability and its impact on packaging and online shopping choicesFebruary 2025In partnership withA survey of 6,000 consumers in Czechia,France,Germany,Poland,Sweden and Trkiye2|RetailX|February 2025 2025 The 2025 edition of Mondi Groups annual eCommerce trend

2、report marks a turning point in the evolving relationship between packaging,sustainability and consumer expectations.This year,sustainability has firmly established itself as a non-negotiable standard rather than an aspirational goal,sending a clear signalsustainability,transparency and functionalit

3、y are no longer merely desired,they are demanded.Packaging at the heart of consumer choicesPackagings influence on purchasing decisions has deepened.In 2024,76%of respondents prioritised sustainable packaging.This year,that figure has climbed to 80%underscoring a further shift in consumer priorities

4、.What was once a differentiator is now an expectation,with over two-thirds of consumers calling for greater efforts to minimise packaging waste.Beyond functionality,packaging has become a critical branding touchpoint with 87%of consumers preferring brands that use recyclable or appropriately sized m

5、aterials.Yet,challenges remain.Only half(50%)are sure they trust sustainability claims,emphasising the need for brands to support their commitments with transparent,verifiable actions.MONDI WHITEPAPER 2025|FOREWORDA pivotal year for packaging and consumer behaviourThe unboxing evolutionThe unboxing

6、experience has evolved from a novelty to a key driver of loyalty.Generation Z remains focused on aesthetics and innovation,while Boomers prioritise practicality and sustainability.Retailers should consider tailoring their packaging strategies not only to product categories but also to generational p