Counterpoint Research：2023年中国折叠屏手机市场消费者调研报告（英文版）（21页）.pdf

1、Commissioned by HONOR2023China Foldable Market Consumer Survey2S.No.TopicArea of InformationSlide No.1Key Takeaways22China Foldable Market OverviewChina Foldable Smartphone Sales by QuarterChina Foldable Smartphone Market Share and Top Models,Q3 2023China Foldable Smartphone Shipment Forecast4-73Fol

2、dable Survey InsightsWillingness to Purchase FoldablesReasons to Choose Foldables Clamshell vs Book-typeBook-type Study:Price,Weight and ThicknessDurability of Foldables Top Concern of All Surveyed Users Key Features When Selecting Foldable Models and Brands8-164AppendixDemographic SplitResearch Des

3、ign:Methodology14Table of Contents3Chinas foldable smartphone market continues to exhibit exponential growth in 2023,registering a 105%YoY surge in Q3 2023.The foldable segment in China is set to record a more than 60%YoY growth in 2023,despite a downturn in the overall market.Of the surveyed smartp

4、hone users,63.7%expressed the willingness to purchase a foldable smartphone as their next device.Among iOS users,57.6%showed interest in foldables,compared to 71.3%of Android users.The primary reason for choosing foldables is the appeal of trying new form factors.44.9%of the respondents were interes

5、ted in purchasing book-type foldables,while only 11.1%were inclined towards clamshell foldables.The rest were considering both form factors.69.9%of the respondents believe that the weight of book-type foldables should be similar to or lighter than the smartphones they currently use.Most are willing

6、to spend between RMB 7,000 and RMB 8,000($985 and$1,096)on these devices.The durability of foldable smartphones is a top concern among all surveyed users.Key Takeaways4China Foldable Market Overview523%21%5%11%4%16%8%9%10%8%49%34%0%10%20%30%40%50%Q3 2022Q4 2022Q1 2023Q2 2023Q3 2023Source:Counterpoin