Litmus： 2024年CMO的电子邮件投资营销ROI指南（英文版）（15页）.pdf

1、THE CMOS GUIDE TO EMAIL MARKETINGEmail Marketing ROI:What leads to better returns?Want better ROI from email marketing?Our State of Email Survey findings point the way to higher returns.The CMOs Guide to Email Marketing2/15Email ofers the highest return on investment(ROI)for marketers year after yea

2、r.And with 60%of marketing executives saying they plan to send more email in the future,its crucial to get the maximum return from every email send.Our most recent survey shows that the ROI for email is 36:1,but there are ways to even increase that impressive number.The results not only show emails

3、powerful ROI,but illustrate which email marketing tactics and strategies ofer the biggest benefits to marketers.And they also show which tactics dont pull much weight when it comes to generating ROI.Whether youre leading a team of one,or a team of hundreds,these findings will likely help you make de

4、cisions as you plan and strategize for your email marketing program for the rest of this year and into the next one.Executive Summary Regulatory compliance could actually lead to a higher ROI.ROI in countries with stricter compliance laws see 12%higher returns in email.Adding resources to your team

5、could increase your ROI.Investing in a well-resourced team could lead to a 15%higher return for your email program.A larger list does not mean a larger ROI.This trend has changed from years past.There is now a point of diminishing returns.Sending too few or too many emails per month hurts email ROI.

6、9-16 emails per month tends to be the sweet spot.QA,A/B,and spam testing your emails leads to higher ROI.Enjoy up to a 28%higher return when you put testing to work for your email program.Personalizing content leads to higher returns.Use dynamic content,animated GIFs,and live content(while you can).