MikMak：2024年假日购物季：多渠道品牌转化与业绩提升基准洞察报告（英文版）（20页）.pdf

1、Tis the Season for Driving ProfitabilityBenchmarks&Insights for Multichannel Brands to Convert Holiday Shoppers22024 Holiday Season OverviewIn an age of economic uncertainty,with many multichannel brands seeing shrinking margins and digital landscapes constantly changing,it is increasingly important

2、 to optimize marketing and media strategies towards profitability.This guide highlights key insights to help:Accelerate sales and market share by ensuring every consumer touchpoint is shoppable and equipping your teams with the right consumer,channel and retailer insights.Drive profitability and red

3、uce costs by gathering first-party data to enhance your marketing effectiveness throughout the holiday season.Set your brand up to succeed in 2025 by staying informed on the latest eCommerce marketing trends and best practices.Table of Contents03Holiday 2024 Overview04Spend Trends05Channel Performan

4、ce Insights09Retailer Landscape 11Seasonal Dynamics&Key Dates14Best Practices3Consumers are spending less;top-line growth is crucialThe good news is,inflation is cooling in the U.S.,according to the Department of Commerce.However,the aftereffects of inflation continue to squeeze margins,leaving bran

5、ds with the challenge of driving top-line growth in a tough economic environment.Meanwhile,consumers are planning to spend less and save where they can.According to a survey from Transunion,36 percent of households intend to spend less on retail.Additionally,a report from Vericast showed that 66 per

6、cent of those planning to host holiday parties this year,are looking to save as much money as possible.So brands can successfully navigate these headwinds,this guide provides the latest benchmark data,trends and predictions for for generating new demand and driving profitability during Holiday 2024