Imagino & RetailX：2023年全球电子商务研究报告（英文版）（247页）.pdf

1、999November 2023RXRUN23RPGlobal ecommerce report,2023RetailXBenchmarking the worlds ecommerce and multichannel retail marketsIn partnership with:2|RetailX|November 2023RXRUN23RP 2023 GLOBAL REPORT 2023|INTRODUCTIONIntroductionFeaturedP.15THE GLOBAL CONSUMERAn overview of online shopping behaviour ar

2、ound the worldP.22AFRICAWhat ecommerce advantages does a continent that skipped straight to mobile have?P.97EUROPESome of the worlds most mature ecommerce markets offer little in the way of growth but plenty in terms of technological advancementsP.208GLOBAL ISSUESConflict,climate change and market v

3、olatility affect how we all do businessThe Global Ecommerce Report is one of RetailXs largest pieces of work of the year.Its aim is to offer a picture of how ecommerce and multichannel retail are developing around the world.It offers an overview but also zooms in on different regions and countries.I

4、n taking this approach,we aim to highlight the retail cultures of different territories and regions,while considering how different territories intersect with each other.As we head into 2024,the global economic outlook remains,at best,mixed.In part,this is down to the effects of the conflict in Ukra

5、ine and the way it has,for example,increased food prices because grain exports from one of the worlds bread baskets have been interrupted.As we go to press,escalating conflict in the Middle East is a huge concern,both because of the lives being torn apart and because,as with the Yom Kippur War 50 ye

6、ars ago,trouble in the Middle East is so often a harbinger of trouble ahead for the global economy.In addition,2023 has been a year when global heating,for so long a kind of abstract threat,has begun to appear as a clear and present global danger.We have to hope the sight of Southern European resort