WBR Insights：通过第一方数据和综合数据平台变革购物体验（2024)（英文版）（18页）.pdf

1、How Multi-Brand Retailers and Brand Manufacturers Can Solve Challenges and Collaborate Through Data Solutions like Inmar IntelligenceTRANSFORM THE SHOPPER EXPERIENCE WITH FIRST-PARTY DATA AND A COMPREHENSIVE DATA PLATFORM02Executive Summary 03About the Respondents 04Key Insights 06The Shopper Experi

2、ence in the Age of the Empowered Consumer 07Retailers and Manufacturers Need New Customer Data Intelligence Solutions 08Brands Expect More Consumers to Adopt Social Commerce 11Multi-Brand Retailers and Brand Manufacturers Are Collaborating on Customer Experiences 13Organizations Face Gaps in Intelli

3、gence and Collaboration 16Key Suggestions 17About the Authors 18TABLE OF CONTENTS03EXECUTIVE SUMMARYThe relationships between multi-brand retailers,brand manufacturers,and the consumers who buy their products have grown closer in recent years.Organizations have deployed new data intelligence solutio

4、ns that enable them to collaborate more effectively with their partners.Consumers,meanwhile,have adopted digital shopping experiences in earnest,transitioning from shopping over a single preferred channel to omnichannel and channel-agnostic shopping.Disruptions like supply chain shortages,shifts in

5、consumer behavior,and the emergence of new shopping channels like social commerce require companies to be vigilant.Furthermore,the data technologies that worked a decade ago may not be sufficient to prepare these organizations for the future state of commerce:one in which traditional in-store experi

6、ences and personalized digital experiences must be consistent and intertwined.This report explores how retailers and manufacturers are accessing first-party data and how successfully they are applying that data to solve supply chain challenges and create an ideal shopper experience.It will also exam