Language IO：2024了解全球购物者的需求：品牌和零售商赢得客户体验和人工智能竞赛的未来公式（英文版）（34页）.pdf

1、See+Hear+Get Global ShoppersThe future-proof formula for brands and retailers to ace the CX and AI raceShopping:ripe for disruptionFrom rapidly changing consumer priorities to the latest technologies like AI and macroeconomic and geopolitical changes,several factors require brands and retail to be n

2、imble and ready to pivot quickly to stay successful.They need to be quick to embrace new technology,innovate in times of crisis and stay on top of the latest trends.During the peak of the pandemic,for example,when in-store experiences needed to be reimagined and online experiences needed to be enhan

3、ced,businesses rose to the challenge and got creative with connecting with consumers.Once again,all shopping is on the cusp of a major transformation.Where do we even start?The massive potential of AI in solving major problems and streamlining operations,consumers making their values and preferences

4、 known,or influencer culture driving new ways to reach consumers around the world?Brands can now capitalize on increased accessibility to go global and reach new audiences.But remember:Global audiences want highly local experiences.The very definition of consumer loyalty has changed,and many differe

5、nt criteria have emerged that could make or break your relationship with your customers.Consumers want to be seen,heard and understood by brands.So what are the biggest priorities for retail leaders looking to earn customer trust worldwide and stay ahead of the pack?What are some technological solut

6、ions that could help you listen to your customers and speak to them in their language?Chapter 1See the big pictureWho are your global shoppers,and how do you meet them halfway?Around the world,many sweeping changes that took over at the beginning of the pandemic have stayed on because of the conveni