MikMak：2024年Instacart（北美在线生鲜杂货配送企业）基准洞察报告（英文版）（13页）.pdf

1、Instacart Benchmarks&Insights ReportFrom the MikMak Shopping Index2024 eCommerce ReportInstacart is relevant across categories,and plays an important role in commerce right nowStatista shows that online Grocery delivery,Instacarts primary service,is expected to display a robust compound annual growt

2、h rate of 12 percent between 2024 and 2029,resulting in a projected market volume of$1.38 trillion by 2029Instacart is a platform on the cutting edge of commerce,utilizing retail media and AI capabilities such as their“Ask Instacart”feature to connect consumers with brandsInstacart has seen consiste

3、nt growth YoY;recent research from Reuters showed that total orders rose 5 percent to 70.1 million in the reported quarter,as the grocery-delivery company also grew among its newer customer baseGrocery Delivery Revenue 2024-2029Source:Statista Market Insightsin billion USD(US$)Consumer preference fo

4、r Instacart is evolvingInstacart and other Quick Commerce delivery options are predicted to absorb much of the Alcohol eCommerce market share since the Drizly sunset in March of 2024Meta channels currently drive the most in-market traffic to InstacartAccording to Statista,US eCommerce Grocery Sales

5、on Instacart are projected to reach$40.54 billion this yearHere are the latest Instacart eCommerce findings for your 2024 marketing initiatives.Meta Channels lead with Instacart shoppersMeta channels,Facebook(61.7 percent)and Instagram(26.4 percent),continue to lead in driving Purchase Intent Clicks

6、*,or in-market traffic,to Instacart,when compared to other social channels.As many brands place the majority of their ad spend into these Meta channels,it is expected for them to see the most traffic.However,Facebook did see an increase of 2.5 percent in traffic,compared to the previous year.Meanwhi