MikMak：2024年全球多渠道消费电子品牌电商洞察基准报告（英文版）（25页）.pdf

1、eCommerce Benchmarks&Insights for Multichannel Consumer Electronics BrandsHow MikMak Helps Consumer Electronics Brands Grow,Commerce-First2024 eCommerce GuideTable of ContentsIn this report,we will examine the trends of four major markets for Consumer Electronics eCommerce:the U.S.,the UK,France,and

2、 Germany.All of which are considered major markets for this industry.Using data collected from The MikMak Shopping Index,we can discover new insights about how consumers are shopping and what brands should prepare for the future.OverviewGlobal Overview3Accelerate Sales&Market Share16Drive Profitabil

3、ity&Reduce Costs2244United States7United Kingdom10France13GermanyConsumer Electronics eCommerce by Country:CONSUMER ELECTRONICS(WORLDWIDE)Global Overview:Consumer Electronics eCommerce is Growing Fast,especially among MillennialsAccording to Statista,the revenue generated in the Consumer Electronics

4、 market worldwide is projected to reach a staggering U.S.$1,046.0bn in 2024It is predicted that by 2024,online sales will account for 33.5 percent of the total revenue in the Consumer Electronics marketConsumers ages 25 to 34 years old are most likely to buy Consumer Electronic products,according to

5、 Digital Commerce 360 Source:Statista Market InsightsConsumer Electronics eCommerce in the U.S.In 2024,the U.S.Consumer Electronics market is projected to reach$159.9 billion,and is anticipated to grow annually at 1.54 percent till 2028,according to Statista Nearly five in ten U.S.consumers say they

6、 search for Consumer Electronic product information online before purchasing,substantially more than in any other product categoryConsumer Electronics represents one of the largest opportunities for social commerce,a sector of commerce expected to reach$99 billion by 2025When comparing Q1 2023 to Q1