Optimove：2024年母亲节消费者购物偏好洞察调查报告（英文版）（13页）.pdf

1、The 2024 Optimove Insights Report on:Mothers Day Consumer Shopping Preferences Copyright 2024,Optimove Inc.All rights reserved.InsightsSurvey emphasizes the need for marketers to balance promotional efforts with consumer preferences to avoid overwhelming customers with marketing messages.May 2024The

2、 Optimove 2022 Consumer Trust of Online Retailers SurveyThe survey reveals key insights into consumer behavior and preferences for Mothers Day shopping:Early Shopping Trends:Over half of consumers plan to purchase Mothers Day gifts at least two weeks in advance,with quality being a more significant

3、factor than price.The majority are motivated by sales to shop earlier than planned.Preference for Quality and Personalization:Consumers prioritize quality and personalization over price when selecting gifts.Product reviews and ratings heavily influence purchasing decisions.Omnichannel Shopping:Nearl

4、y four in ten consumers plan to shop both in-store and online,indicating the importance of omnichannel capabilities for retailers.Many consumers check prices online while shopping in-store,referred as ROPIS(research online,purchase in-store).Eco-Friendly Brands:A significant portion of consumers pri

5、oritize buying from eco-friendly brands for Mothers Day,highlighting the importance of sustainability in purchasing decisions.The survey emphasizes the need for marketers to balance promotional efforts with consumer preferences to avoid overwhelming customers with marketing messages.Additionally,it

6、underscores the significance of omnichannel strategies and sustainability initiatives for retailers aiming to meet consumer expectations.2OverviewThe Optimove Insights Mothers Day 2024 Consumer Shopping Preferences Survey3Even though 63%of consumers plan to buy flowers for Mothers Day as the top gif