内容营销协会：2024年科技企业内容营销基准、预算和趋势展望报告（英文版）（32页）.pdf

1、OUTLOOK FOR 2024TECHNOLOGYCONTENT MARKETINGBENCHMARKS,BUDGETS,AND TRENDS:TECHNOLOGY CONTENT MARKETING BENCHMARKS,BUDGETS,AND TRENDS:OUTLOOK FOR 2024KEY TAKEAWAYTechnology Content Marketing Benchmarks,Budgets,and Trends:Outlook for 2024 Key TakeawaysContent Marketing Institute and MarketingProfs aske

2、d 1,080 marketers around the globe about their current content marketing practices,strategies,use of generative AI,concerns,and challenges in July 2023.Here,we look at the key findings from the 272 technology marketers who answered the questions.Special thanks to Foundry,an IDG,Ipany,for sponsoring

3、this research.See the full report here.KEY TAKEAWAYTECHNOLOGY CONTENT MARKETING BENCHMARKS,BUDGETS,AND TRENDS:OUTLOOK FOR 20242024 TRENDSTECHNOLOGY CONTENT MARKETING BENCHMARKS,BUDGETS,AND TRENDS:OUTLOOK FOR 2024KEY TAKEAWAYAn open-ended question asked about trends to expect for content marketing in

4、 2024.Technology marketers mentioned AI more than any other trend.Other often-mentioned trends include a focus on authenticity and uniqueness,prioritizing quality over quantity,and increased personalization.KEY TAKEAWAYTECHNOLOGY CONTENT MARKETING BENCHMARKS,BUDGETS,AND TRENDS:OUTLOOK FOR 2024“We ar

5、e all becoming more proficient in technology.But that doesnt make it any easier to market.Its still a com-plex and difficult journey,made all the more challenging by how quickly things are changing.”ROBERT ROSEChief Strategy AdvisorContent Marketing InstituteKEY TAKEAWAYTECHNOLOGY CONTENT MARKETING

6、BENCHMARKS,BUDGETS,AND TRENDS:OUTLOOK FOR 2024AI INCONTENTMARKETINGKEY TAKEAWAYTECHNOLOGY CONTENT MARKETING BENCHMARKS,BUDGETS,AND TRENDS:OUTLOOK FOR 2024of technology marketers use generativeAI for content tasks.79%KEY TAKEAWAYTECHNOLOGY CONTENT MARKETING BENCHMARKS,BUDGETS,AND TRENDS:OUTLOOK FOR 2