Liftoff：2023中重度游戏应用报告（英文版）（32页）.pdf

1、MidcoreGaming AppsReport2023Download PDF2023 MIDCORE GAMING APPS REPORTDownload PDFContentsIntroductionHighlights&MethodologyBenchmarks&TipsState of the Midcore Gaming Apps MarketTop Trends in Midcore GamingAbout Us23451522332023 MIDCORE GAMING APPS REPORTDownload PDFIntroduction 3The future of gami

2、ng looks brightthanks in no small part to mobile.According to Insider Intelligence,while the number of console and desktop gamers is expected to stagnate over the next five years,the number of mobile gamers is expected to grow to 172.5 million.As the audience for mobile gaming grows,the market is al

3、so evolving.While casual games still dominate the field,easy growth is tapering,especially for hyper casual titles.Apples IDFA changes introduced new user acquisition challenges for mobile apps.Post-pandemic,many hyper casual gamers have also peeled off,and engaged gamers are gravitating toward titl

4、es with more depth.Game developers are looking less to volume and more to the steady streams of revenue a dedicated following can bring.Its no surprise,then,that midcore games represent a growing share of the mobile gaming marketthey now make up 35%of total US mobile gaming revenue on iOS.Midcore ti

5、tles have higher barriers of entry,but they also have a more engaged audience and are more likely to have multiple monetization streams.Last year,GameRefinery released a report that explores the increasing popularity of midcore games.As top gaming IPs become top mobile titles,AAA game studios are ta

6、king note and prioritizing mobile.We expect this trend to continue as the category gains more momentum.As the midcore market grows more competitive,game developers need to reach the right audience and seize on monetization opportunities that make an impact.Liftoffs 2023 Midcore Gaming Apps Report ma