Brandfolder：2023预算削减下的持续增长策略-品牌“荒野生存”指南（英文版）（22页）.pdf

1、Strategies to keep growing when budgets get cut2Strategies to keep growing when budgets get cut:A WILDERNESS GUIDE FOR BRANDSWhether you took physics in college or just watched Bill Nye the Science Guy,chances are youve heard of Newtons third law of motion.It states that,“for every action,there is a

2、n equal and opposite reaction.”Its most often used to better understand outer space and electromagnetic radiation,but were of the opinion that nowhere is this law more applicable than in marketing.Every time your budget shrinks,your goals grow its basically science!All jokes aside,nearly 75%of B2B a

3、nd B2C brands have either cut or kept flat their 2023 marketing budgets thanks to inflation,supply chain issues,global tensions and the aftermath of COVID-19,among other things And theyre reallocating their remaining budgets from traditional,expensive advertising mediums like TV and print to more co

4、st-effective digital initiatives like social media and podcasting as they attempt to do more with less.Source:3Marketing and creative teams will be expected to“rough it”in the coming year.Theyll have to find ways to reach bigger audiences,produce more content,deliver better campaigns,and drive highe

5、r conversions,all with fewer resources than ever before.And while navigating such wild and uncharted territory isnt for the faint of heart,savvy brands will do more than just survive theyll thrive.Weve taken a page out of their wilderness guidebooks and put together this Swiss army knife of marketin

6、g and creative strategies guaranteed to help your team achieve more than you ever thought possible with less.Lets explore!4Make customers an extension of your teamWhat if instead of stretching your team to create additional content and campaigns,you could ask your customers to do it for you?Well,wit