Open Influence：2023年返校季营销指南（英文版）（11页）.pdf

1、Insider Intelligence pegged 2023 back-to-school sales in the U.S.at$71.74 billion,up 5.5%compared with last year,and the research firm said back-to-school will account for 3.9%of total retail sales in the third quarter of 2023 and 1%of the full-year total,unchanged from 2022.During the 2022 back-to-

2、school shopping season,Morning Consult found that 73%of respondents planned to shop in late July and early August,with the most common budgets ranging between$100 and$500.According to the National Retail Federation,back-to-school shoppers are combating economic challenges by:doing more comparative s

3、hopping online(45%of respondents to its survey),shopping for sales more often(45%),buying more store brand/generic products(39%),and using coupons more(27%).NRF also found that 68%of parents are planning their back-to-school shopping around events such as Labor Day sales.Back-to-school sales in the

4、U.S.are projected at$71.74B in 2023.$71.74 BLorem ipsumHighlights from lists shared by apparel giant Lands End,The Teen Magazine,and international lifestyle magazine Pouted include:Bomber jackets:Last popular in 2016,bomber jackets are on their way back for the winter months,with the emergence of ra

5、cecar jackets setting the stage.Denim:2001 is back,with low-waisted jeans joined by jean jackets,jumpsuits,and skirts.The return of 1990s grunge looks,such as skirts and sneakers,or cardigans with long skirts.Silver:While gold will likely maintain its popularity,the return of early 2000s styles will

6、 bring with it the return of silver in accessories such as bags and scarves,as well as in monochromatic outfits with chunky bracelets and sandals.Sheer:Nora Wagner wrote for The Teen Magazine,“Celebrities have been utilizing translucent materials to elevate their outfits,from Kendall Jenners pantles