仲量联行：2023：香港酒店业充满的机遇之年（英文版）（15页）.pdf

1、2023:A year of opportunities for Hong Kong IntroductionHong Kong has a long history of maintaining its status as an important global business hub,adapting continually to changing conditions and being economically competitive and attractive for business growth.Whilst Hong Kong adopted one of the stri

2、ctest restrictions on inbound travellers during the pandemic,the city also launched a series of initiatives,including the distribution of consumption vouchers to all residents to encourage domestic spending and limit the economic impact of COVID-19.Once again,Hong Kong proved its agility to adapt to

3、 the evolving situation after the government lifted all border restrictions in December 2022.The tourism sector was one of the major highlights in the Budget 2023/2024 speech.A significant amount is allocated to promote the destination worldwide.Whilst over HKD250 million is earmarked for mega event

4、s,an additional HKD300 million is reserved for other significant events,such as international meetings,incentive travels,conventions,and exhibitions in Hong Kong this year.The city is already hosting several mega-events in March such as the Clockenflap music festival,Art Basel Hong Kong,Hong Kong In

5、ternational Film Festival and Hong Kong Rugby Sevens.Additionally,the city plans to offer shopping and dining privileges to one million inbound visitors,boosting the promotion and branding of Hong Kong with the Hello Hong Kong campaign.32This large-scale global promotional campaign launched in Febru

6、ary 2023 by the Hong Kong Tourism Board to testify the efforts and ambitions of Hong Kong to attract inbound visitors back to the city again.And the long-awaited lifting of Mainland Chinese border restrictions will provide a massive tailwind for Hong Kong,especially for tourism,hospitality and retai