Adjust：2026拉美地区移动应用趋势聚焦报告：应用性能基准与深度洞察（英文版）（25页）.pdf

1、Mobile app trends spotlight edition:LATAM 2026REPORTApp performance benchmarks and insightsMobile app trends spotlight edition:LATAM 20262The methodologyVERTICALS:Finance/fintech,shopping/e-commerce,gaming,utilities,socialREGIONS:Global,LATAMDATASET:A mix of Adjusts top 5,000 apps and the total data

2、set of all apps tracked by Adjust.Our data comes from two sources,one including a list of 45 countries and one with approximately 250 based on the ISO 3166-1 standard.Data is based on aggregated,anonymized data from apps tracked by Adjust and may not reflect the entire global app market.Unless other

3、wise noted,all figures in this report come from Adjust data.DATA RANGE:January 2024-March 2026ContentsIntro 3ATT opt-in rates 4Part 1:Overview of LATAMs app market 6Installs and sessions.7Session lengths and retention rates.10Part 2:Shopping and e-commerce apps 12 Installs and sessions.13 Session le

4、ngths and retention rates.16Part 3:Finance apps 19 Installs and sessions.20 Session lengths and retention rates.23Mobile app trends spotlight edition:LATAM 20263Latin America has one of the most mobile-first ecosystems in the world,leading the way in economic digitalization and generating a booming

5、app industry.Smartphone penetration is projected to reach 93%by 2030,with nearly 500 million people accessing the internet via mobile devices.As a result,the app development market in LATAM is forecast to hit$56.1 billion by 2034.LATAM app growth aligns with global trends,with acquisition and instal

6、ls showing strong increases.Brazil and Mexico are ranked third and sixth globally for downloads in 2025 and in-app purchase(IAP)revenue continues to climb,reaching$2.5 billion and$1.9 billion,respectively.E-commerce and finance are major engines of app expansion in the region.E-commerce alone repres