Mintegral&Insightrackr：2026年全球非游戏应用趋势报告（英文版）（33页）.pdf

1、2026Global Non-Gaming App Trends ReportDownload&Revenue01AI and Short Drama apps are leading non-gaming app growth.Ad Monetization03User Acquisition02Success Stories04ContentsIntensified competition is forcing a shift toward smart bidding solutions.The dominance of IAA-only models and the benefits o

2、f video-based formats.Apps can achieve up to 10 x growth and profitable scale with Mintegral.2026 Global Non-Gaming App Trends ReportTodays market leaders are no longer just those who solve a problem,but those who transform apps from a functional user experience into an engaging one.However,the pres

3、sure to acquire users efficiently and monetize effectively has never been higher.To navigate this landscape,Mintegral and Insightrackr have combined global market intelligence with granular platform data.This report provides a strategic roadmap from OS-level revenue patterns to automated bidding ben

4、chmarks equipping developers with the tools to scale profitably into 2026.AI IntegrationAI-focused apps such as ChatGPT and Perplexity are driving rapid growth.AI-enhancements appear to be contributing to a revenue uplift in many genres.Short Drama apps achieved unprecedented YoY revenue growth,sign

5、aling a major shift in global content consumption.Android remains the primary driver for user acquisition volume,but revenue patterns skew toward iOS,especially in Finance&Business and Life Services verticals.The number of advertisers is increasing across all genres,with Finance&Business recording t

6、he fastest YoY growth in advertiser count.Short-Form ContentAndroid vs.iOS Intensifying CompetitionAutomated BiddingKey Findings2026 Global Non-Gaming App Trends ReportThe Headline TrendAdoption of Smart Bidding models such as Target ROAS and Target CPE is accelerating,with Utilities apps leading th