欧洲旅游委员会（ETC）：2026年第1期长途旅行晴雨表（英文版）（23页）.pdf

1、Travel horizons:January-December 2026&January-April 2026Long-Haul Travel Barometer 1/2026ContentsOutlook for 2026|January-December Pages 04-16Outlook for early 2026|January-AprilPages 17-22MethodologyPage 03MethodologyMethodologyAnalysed samples January-December 2026(12 months horizon):Total respond

2、ents:7,131 Respondents likely to travel to Europe:3,043 Australia(451),Brazil(567),Canada(459),China(667),Japan(208),St.Korea(350),US(341)Respondents likely to travel long-haul but not to Europe:1,196Respondents not planning to travel long-haul:2,892Australia(306),Brazil(305),Canada(365),China(312),

3、Japan(697),St Korea(403),US(504).January-April 2026(4 months horizon):Total respondents:7,131 Respondents likely to travel to Europe:2,013 Australia(249),Brazil(384),Canada(235),China(626),Japan(106),St.Korea(238),US(175)Long-Haul Travel Barometer 1/2026Significant changesThe significant year-on-yea

4、r changes are presented in percentage points,marked with the following symbolsIncrease Decrease TargetPotential travellers from Australia,Brazil,Canada,China,Japan,South Korea and the US.Method1,000 online interviews with national representatives(18-70 years old),per market,per wave.Data collection:

5、1-12 December 2025The survey is meant to gauge travellers attitudes and intentions and not to quantify demand levels.03Outlook for 2026Travel horizon:January-December 20260149%44%42%57%61%59%64%57%54%59%54%47%50%48%45%45%37%34%45%32%34%21%21%20%16%19%17%8%9%8%12%15%14%21%25%25%21%21%18%15%16%17%27%3

6、4%25%11%13%11%35%37%41%35%31%33%24%28%33%20%22%28%29%30%37%40%47%50%29%33%41%68%65%69%2024 2025 20262024 2025 20262024 2025 20262024 2025 20262024 2025 20262024 2025 20262024 2025 20262024 2025 2026Do not intend to travel long-haulIntend to travel long-haul,not EuropeIntend to travel long-haul toEur