Fluent Commerce：2022年顶级假日购物趋势报告（英文版）（18页）.pdf

1、2022:Top Holiday Shopper Trends Trends across the US,UK,DE&AUWhats on the shoppers wish list?The holiday season in 2022 is shaping up to be different than years past,once again.While we saw a rise in ecommerce sales in the earlier half of the year,the ever-fluctuating economic situation has left man

2、y wondering what is in store for this holiday season.For the second year in a row,Fluent Commerce surveyed consumers on their holiday shopping plans.This year,the scope was widened.In September 2022,Fluent Commerce surveyed 1,000 shoppers on their holiday plans in the United States,United Kingdom,Ge

3、rmany and Australia.It turns out early shopping(before November)is still trending,and over a third of Millennials and Gen-Z plan to spend more on their holiday shopping this year.What else is trending?Accurate inventory.Shoppers across the globe said before going to a physical store,they first check

4、 online to see if a product is in stockand if it is,they expect it to be there.What else is trending,and how does it compare to last year?Lets take a look at the details.2022 Fluent Commerce.All rights reserved.Plan on some holiday shopping alongside picking out your Halloween costume.While nearly a

5、 quarter of shoppers globally start before October,nearly 60%will start before or around Black Friday.This rings true across all locations,but shoppers in Germany are the least likely to start their shopping before November,compared to their fellow shoppers across the US,UK and Australia.Holiday sho

6、pping kicks off in October23%plan to start their holiday shopping before November59%plan to start by Black FridayGloballyHoliday shopping kicks off in October25%3%5%26%18%23%Germany and Australia have the highest percentage of people who start their shopping in early December22%and 21%respectively,c